The challenge
Provital is a Barcelona company that develops ingredients for the cosmetics industry. In 2023 In-Cosmetics Global, the major international trade show for cosmetic ingredients, was held at Fira Barcelona, so the company was playing at home.
While its team staffed the stand at the Gran Via exhibition centre, Provital wanted to bring clients, distributors and industry friends together in the evening somewhere that spoke of Barcelona. The format had to be about networking: plenty of conversation, little protocol and a setting that international guests would remember and associate with the brand.
What we did
- Venue. The evening took place at MNAC on Montjuïc, with its columned halls, crystal chandeliers and views over the city. A venue that already tells a story and needs no elaborate décor.
- Reception. We organised guest arrivals and a reception in the great hall, with ambient lighting and a layout designed for people to circulate and mingle.
- Live cocktail bar. We set up bars with bartenders mixing cocktails in front of guests, a natural meeting point at a standing event.
- Food. We coordinated a menu served throughout the evening without interrupting conversations.
- Live music. We booked live music as a backdrop, at a volume that allowed people to talk.
The result
Provital made the most of In-Cosmetics Global being held in its home city to bring its network of clients and colleagues together in one of Barcelona's most representative buildings, in a relaxed format that encouraged contact. The evening worked as an extension of the stand: the same people, in a better setting to talk.
Provital has continued to trust us at other editions and cosmetics industry shows. If your company exhibits in Barcelona, our trade show events page will interest you. For technical client meetings in a one-day format, see meetings and seminars as well.
Would you like to bring your clients together during a show at Fira Barcelona? Send us your dates and guest numbers.
