The challenge
ISE, the leading trade show for audiovisual integration, was held at Fira Barcelona for the first time in May 2022. Logitech and Microsoft, which collaborate on video conferencing solutions, wanted to use show week to bring their partners together at an event of their own, away from the exhibition centre and under their name.
During show week every brand competes for the same diaries. The event had to be easy to fit in after a long day on the stand, take place somewhere with real presence and leave room for what mattered: the teams of both companies talking to their clients and partners.
What we did
- Venue. The event was held at Llotja de Mar, Barcelona's former exchange, with its arcaded courtyard and great Gothic hall. A central, historic building with capacity for more than 250 people.
- Shared branding. We furnished the courtyard with lounge areas and white sofas in the Logitech and Microsoft identities, plus discreet signage, without overloading a space that already has plenty of character.
- Live music. We installed a stage with a screen in the hall for a live band and the host's announcements.
- Drinks and bars. We designed a drinks reception with bars spread out so service never held up conversations.
- Guest flow. We organised arrivals and routes between courtyard, grand staircase and hall.
The result
Logitech and Microsoft brought together more than 250 partners in one of Barcelona's most iconic buildings during ISE week, with a format of drinks, live music and networking that let their teams devote the evening to their partners.
This event opened a working relationship with Logitech that continued in the following editions of ISE: a partner meeting in 2024 (see case study) and a new event at the Llotja in 2025 (see case study).
If your company exhibits at a Barcelona trade show, trade show events explains how we plan these evenings. Getting ready for the next ISE? Contact us early: during show week, venues go fast.
