The challenge
ISE week is the most important of the year for Logitech in Europe. After the joint event with Microsoft in 2022 (see case study) and the 2024 partner meeting, in February 2025 the brand wanted an event of its own in a venue with impact.
The brief came with one clear condition: the Logitech team had to arrive at the event and focus on its clients. Everything else, from the technical set-up to the food and the timings of the evening, had to be handled by us.
What we did
- Transforming the Llotja. We went back to Llotja de Mar and completely changed how it read: green brand lighting on columns and arches, logo projections and a central truss structure with lighting effects.
- Courtyard welcome. Guests entered through the arcaded courtyard, with a first glass of wine and a welcome area decorated with flowers.
- Live cooking. We spread live cooking stations around the hall, with chefs preparing dishes to order, and a cocktail bar as a meeting point.
- Conversation areas. We combined high tables and lounge areas with sofas so groups could talk away from the noise of the stage.
- Stage and music. A stage with sound and lighting for live music and brand moments.
- Full production. Set-up, suppliers, staff and break-down coordinated by a single team within the building's hours.
The result
During ISE 2025 Logitech had an event of its own in one of Barcelona's most recognisable historic buildings, with highly visible brand identity, live cooking and an atmosphere designed for conversation. Its team could focus on what it had come to do: look after clients and partners.
Returning to a venue does not mean repeating an event. The same room can change completely through light, layout and food. We explain how in trade show events and, if your evening includes a seated dinner, in gala dinners.
Preparing your presence at ISE or another Barcelona trade show? Tell us your idea.
